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Power Crunch

Power Crunch was born out of a father’s relentless pursuit to heal his infant son…


A former college athlete and world champion body builder with over a decade spent formulating sports nutrition products, Kevin Lawrence put his advanced knowledge of protein nutrition to the ultimate test when faced with the life shattering dilemma of his critically ill infant son, Khalen. Ultimately, Kevin designed a hydrolyzed whey protein formula that became the solution to heal his son’s serious condition.


Kevin felt compelled to make this advanced, remarkable protein nutrition available to everyone. He created Power Crunch products as a delicious means to do so!